Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Chinatown
Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
St. Martin’s & Strand
St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Rupert Street,
Chinatown W1
Featuring exceptionally high ceilings and a separate sleeping area, this studio apartment is located between Piccadilly Circus and Leicester Square. Set in the eaves, adding to its charm, the living space has a modern kitchen positioned on one wall and fitted storage. Available mid-July, unfurnished.
£560 pw
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Villiers Street,
Strand WC2
A charming south facing two bedroom flat overlooking Victoria Embankment Gardens and the River Thames. Situated on the first floor of Kipling House, a handsome Georgian building only moments from Covent Garden, Trafalgar Square and a short walk to the South Bank via nearby Hungerford Bridge.
£925,000
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Charing Cross Road,
Covent Garden WC2
A large one bedroom flat with high ceilings on the third floor of this popular mansion block positioned between St Martins Lane and Charing Cross Road. There is a separate living space and complimentary WiFi is included in the rent. Available furnished December.
£650 pw
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Strand,
Covent Garden WC2
This well presented two bedroom apartment is located on the first floor of a pretty period building overlooking a quiet pedestrianised area towards the eastern end of the Strand, featuring characterful timber flooring, wood-panelled walls and original sash windows.
£1,150,000
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Earlham Street,
Seven Dials WC2
Featuring an exceptionally large roof terrace with panoramic London views, this duplex two bedroom apartment is on the second and third floors of a period building in Seven Dials. A large open-plan kitchen is on the upper floor, with both double bedrooms on the lower. Available immediately unfurnished.
£1,000 pw
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Southampton Street,
Covent Garden WC2
This spectacular triplex penthouse spans three upper floors on the corner of Dudley House, a sympathetically restored period building in the heart of Covent Garden, located south of the Piazza and featuring elevated views from two sides overlooking both The Strand and Southampton Street.